About this Talk
Many marketers will tell you that "the money is in the list," regardless of what type of product they are responsible for selling. And it's true! Your website and your mailing list are key components of your author platform. Social media can change its algorithm at any time, making it nearly impossible for your following to find you.
But your mailing list is a safe space where you can start to build one-on-one relationships with your readers. You don't have to worry about it suddenly disappearing (as long as you comply with your provider's marketing policies).
In this workshop, Tara R. Alemany is going to show you how to develop a sequence of emails designed specifically to engage your readers, letting them get to know you and you, them.